Web Analytics

Introduction

Web analytics is the process of tracking website traffic, visitors and users. This data can be used to improve your site’s performance and make it easier for customers to find what they’re looking for.

Web analytics shows you how people ended up on your site and what they did when they got there.

Web analytics is the process of collecting data about how people interact with your website and analyze that information to see what’s working, where you need to improve or create new features.

Web analytics tools work by tracking:

• Where users come from (e.g., search engines, referrals)
• What they do when they arrive at your site (e.g., view pages, click links)

These tools can be used in a variety of ways—you could use them to determine which marketing campaigns are most effective or track customer behavior over time to see if something has changed since last month’s analysis was done (like weather patterns).

Google Analytics is free, easy to use and very robust. This is the most popular option.

Google Analytics is a free, easy-to-use analytics solution that provides insights into your website traffic. You can learn about:

• Who your visitors are and what they’re doing on your site
• How they arrived at your site, which pages they visited, and how long they stayed there
• What devices they used (computer, tablet or mobile device) to get to the page(s) you want them to visit.

Google Tag Manager allows you to create and update data on a mobile app or website without having to change its code.

Google Tag Manager is a free tool that allows you to manage your tags and data. It works with Google Analytics, and you can use it to add tags to your website or update data from it.

Google Tag Manager is a tool that allows you to create and update data on mobile apps and websites without having to change their code. This makes it easier for developers who want their apps or websites optimized for cross-device experiences (that is, experiences that work across multiple platforms).

Conclusion

It’s important to keep in mind that not all web analytics tools are created equal. Some will give you better results than others and some may even cost you money. If you’re looking for a free tool, Google Analytics is the best option out there. You can also try MixPanel which is another popular analytics tool but it costs money if you want to use it on multiple websites or apps as well as mobile apps like messaging apps like WhatsApp or Facebook Messenger where MixPanel doesn’t work very well

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